Kling AI is a powerful addition to any ecommerce marketing toolkit, especially if you’re looking to stand out on Instagram with professional, engaging video content without the usual time, cost, or skill barrier.
Here are ready-to-use Kling AI prompt templates you can copy, tweak, and reuse for promoting e-commerce products on Instagram Reels & Stories. I’ve written them in a clear, practical style so they work well even if you’re new to AI video tools.
Product Showcase (Clean & Professional)
Best for: New products, hero items, catalogue launches
Prompt template:
“A high-quality cinematic video of a [PRODUCT NAME] placed on a clean [BACKGROUND COLOUR / SETTING]. Slow rotating movement, soft studio lighting, sharp focus on product details, modern e-commerce style. Smooth camera motion, premium look.”
Example:
“A high-quality cinematic video of the Claber Impact Sprinkler Kit placed on a lawn garden background. Slow rotating movement, soft studio lighting, sharp focus on stitching and texture, modern e-commerce style.”
Instagram Reel Hook (Scroll-Stopping)
Best for: Reels designed to grab attention in the first 2 seconds
Prompt template:
“Fast-paced vertical video introducing [PRODUCT NAME]. Dynamic camera movement, quick zoom-in, bold lighting, energetic mood. Designed for Instagram Reels, eye-catching and modern.”
Example:
“Fast-paced vertical video introducing Bashews Cream Soda 300ml can. Quick zoom-in from distance, dramatic lighting, energetic and modern, designed for Instagram Reels.”
Image-to-Video Animation (From Product Photos)
Best for: When you already have product images
Prompt template:
“Animate the uploaded image of [PRODUCT NAME]. Subtle camera pan and zoom, realistic lighting, smooth motion. Make the product feel premium and lifelike. Vertical 9:16 format for Instagram.”
Example:
“Animate the uploaded image of a stainless steel water bottle. Floating in the blue sky with white clouds. Subtle camera pan and zoom, soft reflections, realistic lighting, premium feel. Vertical format for Instagram Reels.”
Lifestyle / Use-Case Video
Best for: Showing products in real-world situations
Prompt template:
“A lifestyle scene showing [PRODUCT NAME] being used in [SCENARIO]. Natural movement, warm lighting, authentic environment, modern social media style. Cinematic but relatable.”
Example:
“A lifestyle scene showing a melody Sunflower Bouquet, sitting on a hallway table, Natural movement as the camera zooms back, warm sunrise lighting, energetic and authentic.”
Promotional / Sale Video
Best for: Offers, discounts, limited-time sales
Prompt template:
“Short promotional video featuring [PRODUCT NAME] with bold motion and clean transitions. Emphasise excitement and urgency. Bright lighting, dynamic camera movement, Instagram-friendly vertical video.”
Example:
“Short promotional video featuring Winter COAT Blue Farmyard Print – warm red fleece lining with bold motion, clean transitions, bright lighting and energetic camera movement. Designed for Instagram Stories.”
Premium Brand Aesthetic
Best for: Luxury or high-end ecommerce brands
Prompt template:
“Minimalist cinematic video of [PRODUCT NAME] on a dark background. Soft spotlight, slow elegant movement, luxury brand aesthetic. Clean, refined, and premium.”
Example:
“Minimalist cinematic video of a luxury aftershave on a dark background with water droplets on the bottle. Soft spotlight, slow elegant movement, refined luxury aesthetic.”
Instagram Story Loop (6–8 Seconds)
Best for: Stories that loop seamlessly
Prompt template:
“Short seamless looping video of [PRODUCT NAME]. Smooth motion, gentle rotation or floating effect, clean background. Optimised for Instagram Stories, vertical format.”
Example:
“Short seamless looping video of a skincare serum bottle with gentle floating motion, clean white background, vertical Instagram Story format.”
Pro Prompt Tips for Better Results
- Always mention “vertical 9:16” for Instagram
- Describe lighting, movement, and mood
- Keep prompts clear and specific (product, action, style)
- Short videos (5–10 seconds) perform best for Reels
- Use Image-to-Video when accuracy matters (exact product look)