SEO Basics for Small Businesses

Two thirds of all internet traffic is generated by organic search and is what users see after they look for a specific term and find related results, also known as SERP (Search Engine Results Page).  Most online businesses are aware of the potential value SEO provides and is an industry that is filled with a wide range of players from hyper-intelligent “white hat” consultants to “dark hat” firms who offer vague explanations and big promises of the work they do. SEO also known as search engine optimisation is a practice of optimising your website to appear more prominently on search engines such as Google, Yahoo and Bing. SEO has vastly changed over the last few years as online businesses have become more in tuned and they have continuously improved their abilities to index content and provide the most relevant results to users. Here are a few things that businesses can focus on when it comes to providing a foundation of understanding of SEO, even with limited resources.

Relevancy of SEO Keywords

When creating content for your site, it should be filled with relevant and interesting to potential and current customers. If there are a certain amount of topics that a customer could possibly be interested in, your site should include those topics on your site.  This will provide your customers with better content and your site will be indexed by search engines that will offer a more targeted content and will increase the relevancy of that content. While using SEO, you will need to continuously keep the content relevant which will impact the value as search engines will see on your site.

Friendly with All Devices

Many search engines consider a website’s responsive design and features that allow the site to work efficiently over many devices. It is essential to provide your customers with an effective mobile experience, which will improve the search performance of your site.

The Importance of Mechanics

The importance of article headlines, page titles, image tags, links and other factors will create a huge difference in how search engines rank your site. The structure plays a big part of the mechanics of each site and there are multiple tools and online training that can help you with this including Yoast SEO plugin for WordPress that will help structure your content as well as maximise your SEO performance.

SEO plays a big role when it comes to creating fresh and unique content for your site. It is an important thing to use SEO keywords that will help rank your site to create a higher volume of traffic and which in turn improve your revenue. To learn more about how SEO can help your business, please contact us now at www.tristarwebsolutions.co.uk/contact.

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