Having worked with Colanders for several years now, producing the first Colanders website and performing a number of changes over the years, including writing an export to Amazon. The challenge was to come up with a new design, improve functionality and change the payment structure.
The original site was looking tired and required a new design with additional marketing capability and improvements for SEO. Another task was to improve aspects of the back-end of the site copying across the content as best as possible to minimise the work required by Colanders. In addition the categories had grown vastly over time and required a full restructure making it easier to navigate, this was coupled with an improved search function.
The result is a clean professional looking site that now gives additional in-house content management of promotional spots, related products and more. The search functionality has also improved both on the site and on search engines.
Colanders have seen an increase in sales since the launch of the new website and continue to strive forward with their online presence with additional development projects and websites at the top of the agenda.
As another channel to market we have produced a second site to market baking products. This site has the same structure as the main site but with branding changes and logo. The site is fed automatically by the database of the main site with just the baking products being fed through, the site also has its own individual in site marketing by allowing for selection and management of products and banners within the new site. www.colandersbakeware.co.uk
Please contact us for further Information: 01707 378455